It’s been a little over a week that the HTC made Nexus One has been on sale through Google’s website. It’s the first handset which can be purchased exclusively from Google and will not be showing up at retail at all. Flurry has just released their first week sales estimates for the Nexus One and things arn’t looking so good. According to Flurry’s numbers, Google only sold around 20,000 Nexus One handsets last week, When you compare those numbers to the iPhone 3GS, DROID, or even the myTouch 3G, the Nexus One looks to be a complete flop. But the Nexus One’s sales numbers can’t really be compared to its competition. Google has chosen to break from the traditional distribution style, only offering the Nexus One online. The majority of consumers are user to walking into their local carrier store or big box retailer when looking for a new handset. Simply having a phone on a store shelf or on display is like rolling out a marketing campaign. Yes, Google has taken over the internet, pushing the Nexus One through Adsense on millions on websites, but that’s simply not enough. If Google really want to change the way people buy phones, they’ll need to do a little more mainstream (TV, print, radio) promotion for the Nexus One.
